Date: 27 April 2025

Venue: VR Celebration Hall, Kumaran Sweets



Sales and marketing are the lifelines of any business, yet many entrepreneurs struggle to master them effectively. To address this, RYEC organized an impactful session on “Mastering Sales & Marketing”, led by dynamic speaker and business strategist Mr. Jaya Shakthi Kannan.

About the Session

With years of experience in helping businesses grow their market presence and boost revenue, Mr. Jaya Shakthi Kannan delivered a session packed with actionable insights, practical strategies, and relatable real-world examples. His interactive approach made complex concepts simple, relevant, and immediately applicable for every entrepreneur in the room.



Key Highlights

• Understanding the Sales Funnel:

  Mr. Kannan broke down the customer journey into clear stages—awareness, interest, decision, and action—emphasizing the need to tailor strategies for each phase to maximize conversions.
• Building Effective Marketing Strategies:

  He shared how marketing isn’t just about promotion but about creating value and trust. Identifying the right target audience, positioning your product, and crafting compelling messages were core topics.
• Overcoming Sales Fear & Objections:

  Practical techniques were discussed to handle common customer objections, approach sales with confidence, and build long-term client relationships.
• Digital Marketing Essentials:

  The importance of leveraging social media, content marketing, and digital tools to enhance reach and engagement was also highlighted, keeping in mind the needs of small and growing businesses.
• Storytelling in Business:

  Mr. Kannan stressed that people connect with stories, not just products. He encouraged entrepreneurs to weave authentic stories around their brand and offerings to build emotional connections with customers.



Key Takeaways

• Sales is not about “pushing” products but solving problems for your customers.
• Consistency in marketing efforts builds brand visibility and trust.
• Knowing your target audience is the first step to crafting successful campaigns.
• Handling objections with empathy and knowledge builds long-term client relationships.
• Digital platforms are powerful tools, but strategy matters more than trends.



Impact of the Session

The session left RYEC members feeling empowered and equipped with practical sales and marketing techniques they could immediately implement. The interactive Q&A and real-life case studies made the learning experience highly relatable and actionable.



Conclusion

Sales and marketing are not optional skills—they are essential for every entrepreneur’s success. Thanks to Mr. Jaya Shakthi Kannan’s session, RYEC members gained clarity, confidence, and actionable strategies to take their businesses to the next level.





At RYEC, we are committed to providing practical learning experiences that drive real business growth. Stay tuned for more such powerful sessions!

Want to level up your sales and marketing skills? Join RYEC and grow with us.